Google’s Page Experience Update and Major Algorithm Updates Timeline

Last week, Google announced that it would be delaying the release of the Page Experience update from April/May of 2021 to mid-June, with a gradual roll-out that will have the full update scheduled to take effect by the end of August 2021. The update, “designed to highlight pages that offer great user experiences,” could [...]

Google’s Page Experience Update and Major Algorithm Updates Timeline2021-06-14T17:16:05-05:00

Top Social Media Platforms for Business (and How to Use Them)

Social media is an online world that is growing exponentially. Since 2017, the global number of social media users has grown from nearly 2.9 billion to 3.6 billion in 2020 (over a 25% increase!), and is projected to grow to 3.78 billion in 2021. By 2025, it is estimated that there will be 4.41 [...]

Top Social Media Platforms for Business (and How to Use Them)2021-06-14T17:16:05-05:00

The Real Impact of Negative News on Your Business

We’ve all heard the phrase “any publicity is good publicity” - but is that true? Online, public perception reigns supreme, and negative news can have a huge impact on consumers’ opinions of your business - and, thus, your business’ reputation. This can be critical regarding the overall success of your business - in a [...]

The Real Impact of Negative News on Your Business2021-06-14T17:16:06-05:00

A Beginner’s Guide to Brand Reputation Management

As more people look online to learn about businesses, the importance of your brand’s online reputation increases. 80% of consumers report using the internet to find out more about a business. If these prospective customers like what they see, the impacts can be huge - brands with positive online reputations experience increases in customer [...]

A Beginner’s Guide to Brand Reputation Management2021-06-14T17:16:07-05:00

SEO Dictionary: Need-to-Know Definitions for Online Reputation Management

SEO is complicated. An umbrella term, SEO - an acronym for search engine optimization - refers to a wide variety of strategies and tactics that can improve your ranking in search engine results. The benefit of a good ranking is clear - the higher you rank, the more clicks you get, with the top [...]

SEO Dictionary: Need-to-Know Definitions for Online Reputation Management2021-06-14T17:16:07-05:00