About Kate Coleman

Kate is the Content Strategy Manager at Status Labs. With an extensive writing background in multiple industries, she is passionate about communication through writing and educating others on how to best represent themselves through their own content.

How We Are Supporting Ukraine

The war in Ukraine has been on everyone’s minds, with the entire world watching in horror as we see it unfold in real-time online and on social media platforms. As a company, Status Labs wants to do its part to support the people of Ukraine. “While it has been heartbreaking to watch this horrible [...]

How We Are Supporting Ukraine2022-03-17T12:18:11-05:00

How to Use Google Search Trends for Your Content Strategy

There is a lot of guesswork in SEO. To avoid revealing too much information, Google tends to keep pretty hush hush when it comes to smaller algorithm updates, the weight of certain ranking factors, and any other insights that could help people game the system. As a result, to get the most out of [...]

How to Use Google Search Trends for Your Content Strategy2022-03-09T19:13:07-05:00

How to Get a Google Knowledge Panel

Do you know what a Google knowledge panel is? Whether you think you do or not, you’ve seen a Google knowledge panel in the wild. Knowledge panels display fundamental information about businesses, celebrities, brands, countries, states, cities…pretty much any notable noun. As more of our lives move online, knowing how to put your best [...]

How to Get a Google Knowledge Panel2022-02-10T20:44:06-05:00

If You’re Not First, You’re Last: How to Improve Your Google Ranking

When it comes to where you rank in Google search results, if you’re not on the first page, you may as well be last. In 2022, you’ve got to be #1. With billions of web pages out there, ranking well in Google’s search results can feel like you’ve hit the jackpot. But it’s not [...]

If You’re Not First, You’re Last: How to Improve Your Google Ranking2022-02-07T13:20:37-05:00

How the Google MUM Update is Shaking Up SEO in 2022

The Google MUM update, which was announced in May of 2021, is likely to shape SEO strategy in 2022 and beyond. The update, focused on search intent and providing users with the best results through the use of AI, has replaced BERT to further improve Google search results. If you’re wondering who BERT is, [...]

How the Google MUM Update is Shaking Up SEO in 20222022-01-31T21:13:57-05:00

Top SEO Trends in 2022 to Shape Your Online Strategy

Status Labs SEO Strategy Manager Jenna Hernandez offers insights on the key SEO trends to keep an eye on in 2022, and how to update your own SEO strategy accordingly.  New year, new SEO best practices. While some things may stay the same, 2022 brings with it new SEO trends, predictions, and factors to [...]

Top SEO Trends in 2022 to Shape Your Online Strategy2022-01-21T14:53:07-05:00

Influencer FAQs: Answering Need-to-Know Questions About Influencer Marketing

Since 2017, the number of social media users worldwide grew from nearly 2.9 billion to 3.6 billion in 2020. This number was projected to go to 3.78 billion by the end of 2021. That projection fell short - to date, there are 4.48 billion social media users worldwide. To put that in perspective, that [...]

Influencer FAQs: Answering Need-to-Know Questions About Influencer Marketing2021-12-20T16:01:30-05:00

Google Updates 2021: How Search Changed This Year

As the year comes to a close, we take a look at the algorithm updates and changes to search that Google rolled out in 2021. Google results are constantly changing. While fluctuations vary for different search queries, search results are never static. New information, an uptick in interest, or current events can all have [...]

Google Updates 2021: How Search Changed This Year2021-12-09T18:09:30-05:00

Defining SEO and its Best Practices

So...what is SEO? Even if you’re an SEO expert, defining SEO can be a bit difficult. Since its inception, SEO has gone through a lot of changes, and some original best practices have become completely obsolete, replaced by new rules and standards. On the heels of a new Google algorithm update - don’t worry, [...]

Defining SEO and its Best Practices2021-12-02T19:57:19-05:00

Restaurant Reputation Management: 10 Tips to Improve Your Online Presence

2020 was a tough year for restaurants. The effects of the pandemic resulted in an estimated $240 billion in losses, and restaurants accounted for only 45% of food spending amongst consumers, a 6% drop from the pre-pandemic rates. As of January 2021, the year-on-year decline in consumers eating at restaurants was over 65%. It [...]

Restaurant Reputation Management: 10 Tips to Improve Your Online Presence2021-11-22T11:50:05-05:00