About Kate Coleman

Kate is the Content Strategy Manager at Status Labs. With an extensive writing background in multiple industries, she is passionate about communication through writing and educating others on how to best represent themselves through their own content.

SEO Content Strategy: How to Write Articles that Rank

When it comes to ranking well in Google search results, there are several factors to consider. Improving website health, targeting keywords, leveraging social media, and many other strategies are just a few of the ways that you can try to improve your position in search. Perhaps the most important tool at your disposal when [...]

SEO Content Strategy: How to Write Articles that Rank2021-06-14T17:16:01-05:00

Keyword Research: Find the Best Keywords for Your Business

Keywords are the building blocks of SEO. They play a huge role in determining what you see in search results, providing a road map for users and search engines alike. An intentional keyword strategy is vital when it comes to having a strong online presence - if you don’t know what you want your [...]

Keyword Research: Find the Best Keywords for Your Business2021-08-16T15:02:10-05:00

How to Use Local SEO Strategy for Your Business

People use the internet to find information about, well, everything. From recipes to current events to celebrity gossip, search engines will do their best to help you find what you’re looking for.  So it comes as no surprise that 97% of people look online when trying to find out more about a local business. [...]

How to Use Local SEO Strategy for Your Business2021-06-14T17:16:03-05:00

YouTube SEO Guide: How to Optimize Your Videos

Contact Us for a Free Consultation When it comes to SEO, we’ve said it once, we’ll say it again (and again, and again): content is king. But content doesn’t just refer to blog posts, articles, or the copy on your website. In the world of SEO, written content, while vital to your overall strategy, [...]

YouTube SEO Guide: How to Optimize Your Videos2021-06-14T17:16:04-05:00

How to Remove Search Results from Google

When you Google yourself, you may not always like what you see in the results. Be it a harsh review of your business, an offhand reply on Twitter, or something far more severe - like a negative news cycle with new articles still populating - bad search results can have a massive impact on [...]

How to Remove Search Results from Google2021-08-16T15:04:16-05:00

Google’s Page Experience Update and Major Algorithm Updates Timeline

Last week, Google announced that it would be delaying the release of the Page Experience update from April/May of 2021 to mid-June, with a gradual roll-out that will have the full update scheduled to take effect by the end of August 2021. The update, “designed to highlight pages that offer great user experiences,” could [...]

Google’s Page Experience Update and Major Algorithm Updates Timeline2021-06-14T17:16:05-05:00

Top Social Media Platforms for Business (and How to Use Them)

Social media is an online world that is growing exponentially. Since 2017, the global number of social media users has grown from nearly 2.9 billion to 3.6 billion in 2020 (over a 25% increase!), and is projected to grow to 3.78 billion in 2021. By 2025, it is estimated that there will be 4.41 [...]

Top Social Media Platforms for Business (and How to Use Them)2021-06-14T17:16:05-05:00

The Real Impact of Negative News on Your Business

We’ve all heard the phrase “any publicity is good publicity” - but is that true? Online, public perception reigns supreme, and negative news can have a huge impact on consumers’ opinions of your business - and, thus, your business’s reputation. This can be critical regarding the overall success of your business - in a [...]

The Real Impact of Negative News on Your Business2021-08-16T15:06:38-05:00

A Beginner’s Guide to Brand Reputation Management

As more people look online to learn about businesses, the importance of your brand’s online reputation increases. 80% of consumers report using the internet to find out more about a business. If these prospective customers like what they see, the impacts can be huge - brands with positive online reputations experience increases in customer [...]

A Beginner’s Guide to Brand Reputation Management2021-06-14T17:16:07-05:00

SEO Dictionary: Need-to-Know Definitions for Online Reputation Management

SEO is complicated. An umbrella term, SEO - an acronym for search engine optimization - refers to a wide variety of strategies and tactics that can improve your ranking in search engine results. The benefit of a good ranking is clear - the higher you rank, the more clicks you get, with the top [...]

SEO Dictionary: Need-to-Know Definitions for Online Reputation Management2021-06-14T17:16:07-05:00