Social media is an online world that is growing exponentially. Since 2017, the global number of social media users has grown from nearly 2.9 billion to 3.6 billion in 2020 (over a 25% increase!), and is projected to grow to 3.78 billion in 2021. By 2025, it is estimated that there will be 4.41 [...]
We’ve all heard the phrase “any publicity is good publicity” - but is that true? Online, public perception reigns supreme, and negative news can have a huge impact on consumers’ opinions of your business - and, thus, your business’s reputation. This can be critical regarding the overall success of your business - in a [...]
As more people look online to learn about businesses, the importance of your brand’s online reputation increases. 80% of consumers report using the internet to find out more about a business. If these prospective customers like what they see, the impacts can be huge - brands with positive online reputations experience increases in customer [...]
SEO is complicated. An umbrella term, SEO - an acronym for search engine optimization - refers to a wide variety of strategies and tactics that can improve your ranking in search engine results. The benefit of a good ranking is clear - the higher you rank, the more clicks you get, with the top [...]
Do you know what your search results look like? If you haven’t before, take a minute to take a look at your Google page 1. As your digital first impression, your Google results show what your audience is seeing when they search for you - good, bad, or nonexistent - so it’s important to [...]
Understanding SEO is a necessity if your business has any kind of online presence - which it should! 97% of searchers go online when trying to find out more about a local business. When the SEO of your website is strong, your website is more likely to rank higher in results. The value of [...]
In 2021, your digital reputation is likely to precede you - and if you don’t like what you see, this can present substantial obstacles for you or your business to overcome. The results that rank on page 1 of Google often make up your first impression to potential employers, prospective hires, or customers determining [...]
As the number of people online grows, the impact of the digital world does as well. Not only does our online presence have bearing on our “real world” presence but, more and more, our online reputation precedes us. With more people logging on by the second, having a handle on the digital world is [...]
Your online presence isn’t only defined by what you put out there, but what others put out there about you. Reviews are one of the most influential factors on your online reputation - they make up 10% of criteria for how Google displays results, and can have a substantial impact on potential customers’ perspectives [...]
When upping your SEO game, content may not immediately come to mind. The multifaceted approach required to improve your business’ SEO will likely have you prioritizing social media, brand building, and developing your website. While these other factors are important, content is not to be overlooked. The reality is: content is king in SEO. [...]