How many followers do you have? While some people may be able to answer this question with alarming quickness and accuracy, the majority of established businesses do not monitor or use their social media profiles to their full potential. However, as the number of social media users grows, with nearly 4.5 billion people worldwide [...]
4 out of 5 dentists recommend managing your reputation online. While that number may not quite be verified, the importance of reputation management for dentists is undeniable. 92% of the over 165,000 dentists in the US are in private practice, the majority of which are the sole proprietors of their practices. This means the [...]
As of January 2021, there were over 4.60 billion active internet users worldwide - nearly 60% of the global population. This number is only growing and, with it, so is the importance of understanding search engine optimization, or SEO. SEO is a major factor in what ranks in search engine results. If you don’t [...]
Even if you don’t know what a deepfake is, you’ve probably encountered them. The next step in altering media, deepfakes are blurring the line between fiction and reality. While altered or fake images aren’t anything new, deepfakes take it to a whole new level, utilizing artificial intelligence (AI) to create images, videos, and audio [...]
Are you considering rebranding your business? Although rebranding a business can come with risks, it can also come with significant rewards - rebranding can grow your audience, refine your company message, and even impact your reputation. Although it is a time-consuming process with a lot to consider, a rebrand that is pulled off well [...]
SEO is complicated. If you’re an SEO beginner, it can be difficult to know where to start. Even with some experience, the constantly-evolving landscape of SEO may have you running into issues when strategies you’ve used in the past no longer help you (and, in some cases, can hurt you). What’s more, when you [...]
Have you Googled yourself lately? If not, you may be surprised by what you find. In 2021, page 1 of your Google results is often your first impression to prospective customers - and if they don’t like what they see (or don’t see much about you at all), you run the risk of missing [...]
There are always new trends popping up in SEO - and with every new trend, a new way to approach your online strategy. An effective SEO strategy is one of the best ways to improve your website’s ranking in search results, increase brand awareness, and grow your customer base. As search engines evolve to [...]
You have to maintain your image online. In 2021, what people see in your Google results functions as your first impression - so you may want to ask your friends to untag that one picture of you from the Christmas party. When it comes to your online reputation, images can play a major role. [...]
What will prospective clients see when they Google you or your law firm? In 2021, referrals and word-of-mouth are losing ground when it comes to finding a lawyer. When it comes to looking for legal help, people are more likely to choose a lawyer or law firm based on what they find online than [...]