Company Reputation Management
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Reputation Managemnt & Public Relation

Gone Phishing: What is Phishing, and How to Avoid It

Phishing is more popular than ever. The FBI has reported that phishing is “by far” the most common type of cyberattack, with over twice as many incidents than any other kind of computer crime. Don’t know what I’m talking about? That’s part of the problem. Awareness is one of the best defenses against phishing, [...]

Gone Phishing: What is Phishing, and How to Avoid It2022-05-20T14:33:01-05:00

How Fake News Can Harm Your Business

In 2016, Oxford Dictionaries chose “post-truth” as its word of the year. The word defines the situation when “objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”  It’s not particularly surprising that this was the choice that year. Fake news had moved to the forefront of everyone’s [...]

How Fake News Can Harm Your Business2022-05-13T12:21:05-05:00

What is Reputational Damage, and How Bad is it for Your Business?

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” - Benjamin Franklin In 2022, your business’s reputation is one of its greatest assets. In a reputation study published by Deloitte, the majority of 300 executives and board directors surveyed considered brand reputation as the highest [...]

What is Reputational Damage, and How Bad is it for Your Business?2022-01-24T12:49:16-05:00

Reputation Management for Lawyers: 15 Tips to Improve Your Online Presence

What will prospective clients see when they Google you or your law firm?  In 2021, referrals and word-of-mouth are losing ground when it comes to finding a lawyer. When it comes to looking for legal help, people are more likely to choose a lawyer or law firm based on what they find online than [...]

Reputation Management for Lawyers: 15 Tips to Improve Your Online Presence2021-07-23T14:57:40-05:00

What is Earned Media? Improve Your Content Marketing Strategy

Content and media marketing is a key element of every business’ marketing strategy (or, at least, it should be!). Not only can strong content from and about your business have a huge impact on your SEO and overall ranking in search results, but positive media about your business can help define your business’ brand, [...]

What is Earned Media? Improve Your Content Marketing Strategy2021-06-25T13:37:58-05:00

The Real Impact of Negative News on Your Business

We’ve all heard the phrase “any publicity is good publicity” - but is that true? Online, public perception reigns supreme, and negative news can have a huge impact on consumers’ opinions of your business - and, thus, your business’s reputation. This can be critical regarding the overall success of your business - in a [...]

The Real Impact of Negative News on Your Business2021-08-16T15:06:38-05:00

A Beginner’s Guide to Brand Reputation Management

As more people look online to learn about businesses, the importance of your brand’s online reputation increases. 80% of consumers report using the internet to find out more about a business. If these prospective customers like what they see, the impacts can be huge - brands with positive online reputations experience increases in customer [...]

A Beginner’s Guide to Brand Reputation Management2021-06-14T17:16:07-05:00

9 Ways Online Reviews Affect Your Business’ Reputation

Your online presence isn’t only defined by what you put out there, but what others put out there about you. Reviews are one of the most influential factors on your online reputation - they make up 10% of criteria for how Google displays results, and can have a substantial impact on potential customers’ perspectives [...]

9 Ways Online Reviews Affect Your Business’ Reputation2021-06-14T17:16:10-05:00

The Basics: Building Your Online Presence from Scratch

In 2021, following a year when much of our lives have had to go digital, it is vital to maintain an online presence. Whether for your own personal or professional brand, or for a business, the benefits of a strong online reputation are undeniable. As we spend more time online, consumers, potential employers or [...]

The Basics: Building Your Online Presence from Scratch2021-05-18T10:08:30-05:00

Online Reputation Management: What to Know in 2022

by Jesse Boskoff, Co-Founder and COO, Status Labs Welcome, stay for a few. I'm going to assume you've Googled something related to reputation management and you found your way here. You're in a good place, because unlike almost every other article out there, I'm speaking from a place of unmatched experience. For the past [...]

Online Reputation Management: What to Know in 20222022-01-15T16:33:20-05:00