Search engine algorithms and social media continually evolve and Online Reputation Management must evolve with it. I predict that in the next five years, algorithms will shift toward user behaviors, not only based on browser cookies but on location and contact data collected from your phone. Every user will become a “profile” and receive information [...]
Shouldn't everyone be concerned with how they look online? All that Google wants to do is serve up content that’s most relevant for someone’s name when they’re searched for. Everyone from Executives of Fortune 500 companies and celebrities, to entrepreneurs starting their first businesses can benefit from ORM. If your name is unique, it becomes [...]
Online Reputation Management Specialists are experts in the complex world of SEO and search engine algorithms. Not only do they help navigate your personal brand or company to a positive public perception, they set you up with tools and processes to prevent similar mistakes from happening again. These folks are experts and the good ones [...]
Proceed with extreme caution! Better yet, don’t proceed at all. There have been multiple cases recently about these firms being sued by state attorney general's because of the procedure they use to remove these links. Fraud is often involved to successfully convince a judge that a link needs to be de-indexed. The unfortunate outcome could [...]
A common mistake is limiting Online Reputation Management to simply ensuring your social media profiles don’t boast images of you holding a cocktail. ORM is so much more than hiding party photos from college. Curating what you want people to read about you online takes an investment of time (research) and resources (often monetary). You [...]
Quickly, openly, and honestly. Always ask for an opportunity to remedy the situation. You see it time and again. Businesses that respond to reviews both good and bad as quickly and as empathetic as possible, win the online reviews game. Truly listen to what your customer has to say. If you begin to see multiple [...]
What is the first piece of advice you would give a client interested in Online Reputation Management?
I know some of my colleagues have mentioned this before but it can’t be stressed enough, Google yourself! It still amazes me how many people from Wall Street to Main Street have never searched for themselves online. Crucial step one. From there, discuss a strategy for shoring up any holes you see in the narrative you [...]
You’ve heard the saying “bad news travels fast.” What social media has done is taken Reputation Management from zero to sixty. Unfortunately, anything that happens online can be amplified at the speed of light. However, the silver lining is that social media can also positively amplify your brand. Your company’s new acquisition, an outstanding new [...]
One of the biggest misconceptions about Online Reputation Management firms is that we only help people with negative online reputations. The truth is, if you don’t own your own digital narrative, you’re leaving it up to everyone else to write your story. One of our better offerings is helping executives and their teams proactively manage [...]
Online Reputation Management is the proactive or reactive approach to shaping the public’s perception of your personal brand or company. In an era where “Google” is the new first impression, Online Reputation Management manages the way a business or person appears on page 1 of search engines.