You’ve heard the saying “bad news travels fast.” What social media has done is taken Reputation Management from zero to sixty. Unfortunately, anything that happens online can be amplified at the speed of light. However, the silver lining is that social media can also positively amplify your brand. Your company’s new acquisition, an outstanding new hire, a philanthropic initiative, all can be spread just as fast through the power of social media. Just remember, bad news travels faster and farther.