Quickly, openly, and honestly. Always ask for an opportunity to remedy the situation. You see it time and again. Businesses that respond to reviews both good and bad as quickly and as empathetic as possible, win the online reviews game. Truly listen to what your customer has to say. If you begin to see multiple negative reviews about the same issue, maybe it’s time to look at changing things up. A recent survey by Podium suggests that 93% of customers say online reviews impact their purchasing decisions. Therefore, it’s important to immediately address and work on recurring issues so you don’t deter potential customers from buying your product or service.