Shouldn’t everyone be concerned with how they look online? All that Google wants to do is serve up content that’s most relevant for someone’s name when they’re searched for. Everyone from Executives of Fortune 500 companies and celebrities, to entrepreneurs starting their first businesses can benefit from ORM. If your name is unique, it becomes even more important to manage your online reputation. Managing the name John Smith for example might not be as crucial as it would be if you were named Kylie Jenner and looking to distance yourself from Kardashian-related results.