by Melissa Bailey, Content Creation Specialist

Every day the market is flooded with new apps. What is your process for choosing one? Do you prefer word of mouth? Do you trust reviews on social media? Perhaps you randomly pick from the top three results from an online search. If your method is the latter, the basis for your decision is directly related to Search Engine Optimization—SEO.

Many companies have a good product but struggle to get noticed. It is hard to stand out when there is so much noise in the marketplace. SEO is the marketing method used to continuously improve brand visibility and acquire new customers by optimizing a website’s structure to yield high traffic volume via search engine results.

So how exactly do you improve your brand’s website? A good place to start is to become familiar with SEO best practices.

1. Focus on keywords that reflect your brand.

Choosing the right industry keywords to define your site ensures search engines will recognize and in turn improve your page ranking. Don’t overload your site with your chosen keywords hoping it will magically get you that #1 spot—Google picked up on that black hat trick a long time ago and will penalize you for trying. Instead, work the keywords in organically with well-organized, up-to-date content that is unique and fits your niche.

2. Integrate social media.

Allowing your audience to interact with your brand and share their experience via social media ranks you higher in searches and drives more traffic to your website. Provide social media buttons or links to your site and make sure your accounts are verified to guarantee Google makes the connection between the platforms and your brand.

3. Make sure your website has mobile capability.

Websites with only a desktop-focused SEO will struggle to rank high in queries because search engines give more weight to sites that are mobile-friendly. With more and more people using smart phones and tablets to surf the web, Google made mobile capability a huge factor in their last algorithm update. Create a mobile site that is easy to navigate with a quick load time for optimal results.

4. User experience is everything.

Ensuring that your website is fast, interesting, and easy to use is good for SEO. This includes making sure the website has a fast load time and is not inundated with pop up advertisements, spam or malware.

5. Track what works and does not work.

Identify the measurements that will help analyze your audience and decide how those results should be reported. For example, bounce rate and session length give a glimpse of user satisfaction with the website. It also allows for the analysis of user patterns. Using analytics, identify what your audience responds to and reuse these factors as you optimize or build out your site.

Feel like your brand is lost adrift in the Google sea? We can help! Contact us today and let’s discuss how we can help you improve your SEO.