Artificial intelligence (AI) is having an increasing impact on reputation management. This whitepaper explores how AI-powered tools like ChatGPT and Google Bard, which are based on large language models (LLMs), are transforming the field. It also covers topics such as :

1. the role and impact of LLMs on reputation management
2. the influence of AI-generated content on the communications industry
3. the challenges of AI-generated misinformation
4. the legal and PR responses to AI-generated content
5. ...and much more.