Your customers are no longer just searching on Google — they're asking ChatGPT, Gemini, and Perplexity for recommendations. If your brand isn't appearing in AI-generated answers, you're missing a growing segment of your audience.Status Labs' Generative Engine Optimization services ensure your brand is prominently featured in AI responses, capturing demand and driving leads in today's evolving search landscape.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your digital presence to ensure your brand, products, or services are prominently featured in AI-generated responses from platforms like ChatGPT, Gemini, Claude, and Google's AI Overviews.Unlike traditional SEO, which focuses on ranking in search engine results pages (SERPs), GEO ensures your brand is directly mentioned and recommended within AI-generated answers."47% of consumers now use generative AI tools like ChatGPT for researching purchases — a 6-point increase year-over-year." — Semrush/Attest, 2025
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22% of shopping journeys now start within AI tools, more than doubling in just two years
52% of consumers have tried ChatGPT; 30% have tried Google Gemini
43% of consumers trust information provided by AI tools, with this number rising to 68% among current AI users
Gartner projects that by 2028, brands could see a 50%+ drop in organic search traffic as users increasingly rely on AI-powered search
Google experienced a 12% year-over-year decline in search traffic in Q1 2025, while ChatGPT gained 2 billion visits in May alone
Research suggests AI-driven search could cause 20-40% drops in organic traffic for brands that don't adapt by 2026
We implement proven strategies to build your brand's authority in the AI ecosystem:
Our technical team ensures your digital properties are optimized for AI crawlers:
We strategically build your brand's presence across the web:
Our ongoing management ensures your AI visibility continues to grow:
Status Labs has been at the forefront of digital reputation and visibility for over a decade. Our team of GEO specialists combines deep SEO knowledge with cutting-edge AI expertise to deliver results.
While others are just discovering GEO, we've been developing and refining our methodologies since the emergence of AI-powered search. Our holistic approach encompasses content strategy, technical optimization, and authority building.
Our clients have seen significant improvements in their AI visibility, including:
We leverage proprietary tools and technologies to monitor, analyze, and optimize your AI visibility across all major platforms, giving you a competitive advantage in this emerging space.
Traditional SEO focuses on ranking in search engine results pages, while GEO ensures your brand is mentioned and recommended within AI-generated answers. SEO drives website traffic, while GEO influences how AI systems perceive and represent your brand.
Initial improvements in AI visibility can often be seen within 30-60 days, with more significant results typically achieved within 90 days. Factors affecting timeline include your current digital presence, industry competition, and the specific AI platforms being targeted.
No, GEO complements traditional SEO rather than replacing it. While AI-powered search is growing rapidly, traditional search still drives significant traffic and conversions. A comprehensive digital strategy should include both GEO and SEO.
We track multiple metrics to measure GEO success, including: frequency of brand mentions in AI-generated answers, sentiment of these mentions, recommendation rate for relevant queries, inclusion of key brand messages and differentiators, and ultimately, the impact on leads and conversions.
Our GEO services cover all major AI platforms, including ChatGPT, Google's AI Overviews, Gemini, Claude, Perplexity, and Bing Copilot. We continually monitor the evolving AI landscape and adapt our strategies to include emerging platforms.
GEO is beneficial for businesses of all sizes across industries. If your customers use search to find solutions, products, or information related to your business, GEO will become increasingly important as AI-powered search continues to grow.
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