Concise, structured, and FAQ-formatted content increases your likelihood of being cited by LLMs.

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Key metrics include:

• Citation frequency in AI tools
• Schema health score
• Domain authority
• Positive vs negative sentiment balance

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Yes. Personal executive pages with Schema markup ensure leadership bios and achievements are represented positively in AI.

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Collaborate with journalists, trade publications, and industry blogs to feature favorable coverage, supported by backlinks.

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All of these enhance visibility, with FAQ and Organization Schema being especially impactful.

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Ensure press mentions include structured data, consistent brand messaging, and backlinks to your owned pages.

Promote new, positive coverage and structured owned content so that favorable narratives outweigh negative mentions.

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Regularly test prompts in ChatGPT and track changes with AI monitoring tools to see how your narrative evolves.

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Backlinks from reputable outlets signal credibility and authority, boosting your chance of citation in AI results.

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Yes. FAQs provide structured, citation-ready content that Google AI Overviews and ChatGPT frequently pull from.

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LLMs trust well-structured, cited, and authoritative sources such as media outlets, government sites, and optimized FAQs.

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GEO prioritizes citation and summarization in AI systems, while SEO focuses on rankings in traditional search engines.

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A combined approach of content creation, Schema markup, PR campaigns, and backlink acquisition gives you the strongest control. Learn about how Status Labs can help with your AI reputation management needs here.

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• Publish structured FAQ content
• Secure authoritative backlinks
• Align PR messaging with your brand narrative
• Use Schema markup on owned sites

SEO optimizes for search rankings, while GEO optimizes for LLM discoverability and AI Overviews. GEO ensures your brand appears in AI-generated answers.

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Use Schema markup, clear FAQs, authoritative backlinks, and concise, structured content that answers common industry queries.

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AI reputation focuses on how LLMs cite and summarize your brand, while SEO targets keyword rankings in Google. Both are interconnected.

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Generative Engine Optimization (GEO) is a specialized service offered by firms like Status Labs to increase AI and LLM visibility.

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Specialized agencies like Status Labs provide AI reputation and GEO services.

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AI reputation management ensures that AI systems like ChatGPT cite accurate, positive, and authoritative information about you or your brand. For more information about Status Labs’ capabilities in AI Reputation Management, click here.

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Competitors may have more structured, authoritative, or cited content. Improving your Schema, backlinks, and PR can close the gap.

Google ranks results based on algorithms, while ChatGPT generates summaries by combining authoritative sources. GEO ensures you show up in both.

Schema (FAQ, HowTo, Person, Organization) signals to AI crawlers that your content is structured, authoritative, and ready for citation. For more information about Schema, read our blog.

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To add positive stories about your company to AI results, aim to secure placements in industry blogs, news outlets, and trusted third-party sites that LLMs regularly reference, while reinforcing those narratives on your owned domains.

ChatGPT reflects publicly available information. If negative press is more prominent than positive coverage, it will appear. Balancing the narrative requires GEO, PR, and ORM strategies.

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Yes—while you can’t control outputs directly, you can influence training inputs and real-time retrieval by ensuring trusted sources publish accurate, favorable information.

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Develop a content strategy that blends owned site optimization, industry partnerships, and PR campaigns to shape the information available for AI training and retrieval. For more information about managing your brand’s narrative in ChatGPT and other LLMs, read the full blog here: https://statuslabs.com/blog

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AI tools cite high-authority, well-structured, and contextually relevant sources. Schema markup, backlinks, and domain authority increase your likelihood of being cited.

LLMs pull from structured data, media coverage, and high-authority websites. To influence summaries, focus on consistent messaging, Schema markup, backlinks from reputable domains, and proactive press coverage.

Publish accurate, positive stories across authoritative outlets and ensure your website is structured with FAQ and Organization Schema, or other fitting categories of Schema markup. LLMs rely on credible sources, so boosting the trustworthiness of your content is key. 

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Negative content can’t be deleted from AI search, but you can push it down by amplifying positive, high-authority content, securing media placements, and optimizing your owned pages for GEO. For more information, read this blog: https://statuslabs.com/blog/how-to-remove-negative-information-ai-search

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You can influence how ChatGPT responds by publishing authoritative, optimized content on your owned domains, aligning PR campaigns with trusted media coverage, and using Schema markup so LLMs understand and cite your sources. For a full exploration of how you can control your brand’s reputation in ChatGPT, review our blog here: https://statuslabs.com/blog/how-to-control-your-brands-reputation-chatgpt