AI and the future of reputation management

Artificial intelligence (AI) is having an increasing impact on reputation management. This whitepaper explores how AI-powered tools like ChatGPT and Google Bard, which are based on large language models (LLMs), are transforming the field. It also covers topics such as :

  • the role and impact of LLMs on reputation management
  • the influence of AI-generated content on the communications industry
  • the challenges of AI-generated misinformation
  • the legal and PR responses to AI-generated content
  • ...and much more.