by Melissa Bailey, Content Creation Specialist

Every year, millions of people make New Year’s health resolutions. Have you considered the necessary measures to take in order to have a glowing online reputation?

A positive online reputation is the result of consistently investing time towards the health of your online brand. Oftentimes, ORM strategies are only evaluated once there has been a negative impact. However, regular check ups on your reputation will mitigate negative impacts.

So how do you invest in preventative health of your image?

1. Purchase any and all domains with your name in it.

Regardless if you intend to build a website in the near or distant future, owning the domains that contain your name leaves you with options. It is also a preventative measure to keep others from using it maliciously.

2. Recognize that your Google page 1 results act like a first impression.

Work to own your Search Engine Results Page (SERP). Build a personal website that acts as your centralized marketing tool. This site may contain your resume, portfolio, blog and contact information so that when someone searches you, your personal website is in the results.

3. Blog

Writing articles on a regular basis can create several links that greatly improve your SERP as well as help you build a following to increase your business. Consider topics that interest you such as your opinion on industry news, a reaction to an article, or your experience and challenges.

4. Use social media as a networking tool.

Complete profiles on well ranked social media networks such as LinkedIn, Twitter, and Google+ in order to have SEO advantage. Elements to include are your full name, bio, a profile picture, and your location. Also, encourage customers to share their experiences with your product through the use of YouTube videos and other social media outlets; organic social shares play a big part in search engine rankings.

5. Seek help from professionals.

Enlist the help of ORM experts to maintain and restore your online reputation if it seems overwhelming to do so on your own.  Contact us today and let’s discuss how our team of SEO experts can help you improve your ORM.