About Kate Coleman

Kate is the Content Strategy Manager at Status Labs. With an extensive writing background in multiple industries, she is passionate about communication through writing and educating others on how to best represent themselves through their own content.

Google’s Page Experience Update and Major Algorithm Updates Timeline

Last week, Google announced that it would be delaying the release of the Page Experience update from April/May of 2021 to mid-June, with a gradual roll-out that will have the full update scheduled to take effect by the end of August 2021. The update, “designed to highlight pages that offer great user experiences,” could [...]

Google’s Page Experience Update and Major Algorithm Updates Timeline2021-04-30T14:40:52-05:00

Top Social Media Platforms for Business (and How to Use Them)

Social media is an online world that is growing exponentially. Since 2017, the global number of social media users has grown from nearly 2.9 billion to 3.6 billion in 2020 (over a 25% increase!), and is projected to grow to 3.78 billion in 2021. By 2025, it is estimated that there will be 4.41 [...]

Top Social Media Platforms for Business (and How to Use Them)2021-04-23T15:21:17-05:00

The Real Impact of Negative News on Your Business

We’ve all heard the phrase “any publicity is good publicity” - but is that true? Online, public perception reigns supreme, and negative news can have a huge impact on consumers’ opinions of your business - and, thus, your business’ reputation. This can be critical regarding the overall success of your business - in a [...]

The Real Impact of Negative News on Your Business2021-04-19T10:20:10-05:00

A Beginner’s Guide to Brand Reputation Management

As more people look online to learn about businesses, the importance of your brand’s online reputation increases. 80% of consumers report using the internet to find out more about a business. If these prospective customers like what they see, the impacts can be huge - brands with positive online reputations experience increases in customer [...]

A Beginner’s Guide to Brand Reputation Management2021-04-09T22:34:53-05:00

SEO Dictionary: Need-to-Know Definitions for Online Reputation Management

SEO is complicated. An umbrella term, SEO - an acronym for search engine optimization - refers to a wide variety of strategies and tactics that can improve your ranking in search engine results. The benefit of a good ranking is clear - the higher you rank, the more clicks you get, with the top [...]

SEO Dictionary: Need-to-Know Definitions for Online Reputation Management2021-04-02T13:26:25-05:00

Know Your Google Results: What You See on Page One

Do you know what your search results look like? If you haven’t before, take a minute to take a look at your Google page 1. As your digital first impression, your Google results show what your audience is seeing when they search for you - good, bad, or nonexistent - so it’s important to [...]

Know Your Google Results: What You See on Page One2021-03-26T14:12:12-05:00

12 SEO Tips to Improve Your Search Results

Understanding SEO is a necessity if your business has any kind of online presence - which it should! 97% of searchers go online when trying to find out more about a local business. When the SEO of your website is strong, your website is more likely to rank higher in results. The value of [...]

12 SEO Tips to Improve Your Search Results2021-03-19T12:06:46-05:00

Online Reputation Repair Checklist: 9 Things to Consider

In 2021, your digital reputation is likely to precede you - and if you don’t like what you see, this can present substantial obstacles for you or your business to overcome. The results that rank on page 1 of Google often make up your first impression to potential employers, prospective hires, or customers determining [...]

Online Reputation Repair Checklist: 9 Things to Consider2021-03-15T12:42:26-05:00

77 Online Reputation Statistics for 2021

As the number of people online grows, the impact of the digital world does as well. Not only does our online presence have bearing on our “real world” presence but, more and more, our online reputation precedes us. With more people logging on by the second, having a handle on the digital world is [...]

77 Online Reputation Statistics for 20212021-03-15T12:49:36-05:00

9 Ways Online Reviews Affect Your Business’ Reputation

Your online presence isn’t only defined by what you put out there, but what others put out there about you. Reviews are one of the most influential factors on your online reputation - they make up 10% of criteria for how Google displays results, and can have a substantial impact on potential customers’ perspectives [...]

9 Ways Online Reviews Affect Your Business’ Reputation2021-03-15T13:10:15-05:00