About Kate Coleman

Kate is the Content Strategy Manager at Status Labs. With an extensive writing background in multiple industries, she is passionate about communication through writing and educating others on how to best represent themselves through their own content.

How Deepfakes are Impacting Culture, Privacy, and Reputation

Even if you don’t know what a deepfake is, you’ve probably encountered them. The next step in altering media, deepfakes are blurring the line between fiction and reality. While altered or fake images aren’t anything new, deepfakes take it to a whole new level, utilizing artificial intelligence (AI) to create images, videos, and audio [...]

How Deepfakes are Impacting Culture, Privacy, and Reputation2021-09-24T16:02:37-05:00

Will a Rebrand Hurt My SEO? How to Optimize Your Rebranding

Are you considering rebranding your business? Although rebranding a business can come with risks, it can also come with significant rewards - rebranding can grow your audience, refine your company message, and even impact your reputation. Although it is a time-consuming process with a lot to consider, a rebrand that is pulled off well [...]

Will a Rebrand Hurt My SEO? How to Optimize Your Rebranding2021-09-17T14:46:49-05:00

SEO Basics: 27 Answers to Your SEO FAQs

SEO is complicated. If you’re an SEO beginner, it can be difficult to know where to start. Even with some experience, the constantly-evolving landscape of SEO may have you running into issues when strategies you’ve used in the past no longer help you (and, in some cases, can hurt you).  What’s more, when you [...]

SEO Basics: 27 Answers to Your SEO FAQs2021-09-16T09:58:24-05:00

How Your SEO Strategy Can Help Your Online Reputation

Have you Googled yourself lately?  If not, you may be surprised by what you find. In 2021, page 1 of your Google results is often your first impression to prospective customers - and if they don’t like what they see (or don’t see much about you at all), you run the risk of missing [...]

How Your SEO Strategy Can Help Your Online Reputation2021-09-17T10:20:10-05:00

Top 10 SEO Trends in 2021

There are always new trends popping up in SEO - and with every new trend, a new way to approach your online strategy. An effective SEO strategy is one of the best ways to improve your website’s ranking in search results, increase brand awareness, and grow your customer base. As search engines evolve to [...]

Top 10 SEO Trends in 20212021-09-17T10:19:31-05:00

Improve Your Online Image: Top 10 Tips for Image SEO

You have to maintain your image online. In 2021, what people see in your Google results functions as your first impression - so you may want to ask your friends to untag that one picture of you from the Christmas party. When it comes to your online reputation, images can play a major role. [...]

Improve Your Online Image: Top 10 Tips for Image SEO2021-09-17T10:18:48-05:00

Reputation Management for Lawyers: 15 Tips to Improve Your Online Presence

What will prospective clients see when they Google you or your law firm?  In 2021, referrals and word-of-mouth are losing ground when it comes to finding a lawyer. When it comes to looking for legal help, people are more likely to choose a lawyer or law firm based on what they find online than [...]

Reputation Management for Lawyers: 15 Tips to Improve Your Online Presence2021-07-23T14:57:40-05:00

Mobile SEO: Tips for Improving Your SEO Strategy

We use our phones for everything. From work emails to texts with loved ones, posting on social media and building a brand, or figuring out who won the World Cup in 1990 (I’ll save you a search - it was Germany), smartphones have had a significant impact on our day-to-day lives.  So far in [...]

Mobile SEO: Tips for Improving Your SEO Strategy2021-07-16T13:47:00-05:00

Brand Strategy: Help People Find Your Business – and Your Products – Online

What is your brand? Being able to synthesize not only what your company offers but what your company is about can have a significant impact on your customer base, sales, and online reputation. A strong brand strategy can work to make one-time customers regulars. And for many companies, this starts with your product page. [...]

Brand Strategy: Help People Find Your Business – and Your Products – Online2021-07-02T13:48:38-05:00

What is Earned Media? Improve Your Content Marketing Strategy

Content and media marketing is a key element of every business’ marketing strategy (or, at least, it should be!). Not only can strong content from and about your business have a huge impact on your SEO and overall ranking in search results, but positive media about your business can help define your business’ brand, [...]

What is Earned Media? Improve Your Content Marketing Strategy2021-06-25T13:37:58-05:00