About Kate Coleman

Kate is the Content Strategy Manager at Status Labs. With an extensive writing background in multiple industries, she is passionate about communication through writing and educating others on how to best represent themselves through their own content.

Top SEO Trends in 2022 to Shape Your Online Strategy

Status Labs SEO Strategy Manager Jenna Hernandez offers insights on the key SEO trends to keep an eye on in 2022, and how to update your own SEO strategy accordingly.  New year, new SEO best practices. While some things may stay the same, 2022 brings with it new SEO trends, predictions, and factors to [...]

Top SEO Trends in 2022 to Shape Your Online Strategy2022-01-21T14:53:07-05:00

Influencer FAQs: Answering Need-to-Know Questions About Influencer Marketing

Since 2017, the number of social media users worldwide grew from nearly 2.9 billion to 3.6 billion in 2020. This number was projected to go to 3.78 billion by the end of 2021. That projection fell short - to date, there are 4.48 billion social media users worldwide. To put that in perspective, that [...]

Influencer FAQs: Answering Need-to-Know Questions About Influencer Marketing2021-12-20T16:01:30-05:00

Google Updates 2021: How Search Changed This Year

As the year comes to a close, we take a look at the algorithm updates and changes to search that Google rolled out in 2021. Google results are constantly changing. While fluctuations vary for different search queries, search results are never static. New information, an uptick in interest, or current events can all have [...]

Google Updates 2021: How Search Changed This Year2021-12-09T18:09:30-05:00

Defining SEO and its Best Practices

So...what is SEO? Even if you’re an SEO expert, defining SEO can be a bit difficult. Since its inception, SEO has gone through a lot of changes, and some original best practices have become completely obsolete, replaced by new rules and standards. On the heels of a new Google algorithm update - don’t worry, [...]

Defining SEO and its Best Practices2021-12-02T19:57:19-05:00

Restaurant Reputation Management: 10 Tips to Improve Your Online Presence

2020 was a tough year for restaurants. The effects of the pandemic resulted in an estimated $240 billion in losses, and restaurants accounted for only 45% of food spending amongst consumers, a 6% drop from the pre-pandemic rates. As of January 2021, the year-on-year decline in consumers eating at restaurants was over 65%. It [...]

Restaurant Reputation Management: 10 Tips to Improve Your Online Presence2021-11-22T11:50:05-05:00

What is Reputational Damage, and How Bad is it for Your Business?

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” - Benjamin Franklin In 2022, your business’s reputation is one of its greatest assets. In a reputation study published by Deloitte, the majority of 300 executives and board directors surveyed considered brand reputation as the highest [...]

What is Reputational Damage, and How Bad is it for Your Business?2022-01-24T12:49:16-05:00

What is Reputation Management? Why Your Online Presence Matters in 2021

How You Appear Online Defines Your Reputation in 2021 What do you see when you search for your business online?  Whether or not you know the answer (all you have to do is a quick Google search), what shows up for your business in search results can have a huge impact on how [...]

What is Reputation Management? Why Your Online Presence Matters in 20212021-11-04T17:29:49-05:00

Hotel Reputation Management: 12 Tips to Improve Your Online Reputation

As the world slowly begins to reopen, people are booking more trips - and with that, more hotels. In 2021, 76% of people report planning to travel more than they did in 2020, with 60% reporting that they want to travel more than they did in 2019, pre-pandemic. For hotels, this can be an [...]

Hotel Reputation Management: 12 Tips to Improve Your Online Reputation2021-10-22T17:52:03-05:00

Social Media Reputation Management: 14 Tips to Get the Most Out of Social Media

How many followers do you have?  While some people may be able to answer this question with alarming quickness and accuracy, the majority of established businesses do not monitor or use their social media profiles to their full potential. However, as the number of social media users grows, with nearly 4.5 billion people worldwide [...]

Social Media Reputation Management: 14 Tips to Get the Most Out of Social Media2021-10-19T17:09:19-05:00

Reputation Management for Dentists: 15 Tips Improve Your Reputation Online

4 out of 5 dentists recommend managing your reputation online. While that number may not quite be verified, the importance of reputation management for dentists is undeniable. 92% of the over 165,000 dentists in the US are in private practice, the majority of which are the sole proprietors of their practices. This means the [...]

Reputation Management for Dentists: 15 Tips Improve Your Reputation Online2021-10-07T15:40:21-05:00