About Kate Coleman

Kate is the Content Strategy Manager at Status Labs. With an extensive writing background in multiple industries, she is passionate about communication through writing and educating others on how to best represent themselves through their own content.

A Beginner’s Guide to Brand Reputation Management

As more people look online to learn about businesses, the importance of your brand’s online reputation increases. 80% of consumers report using the internet to find out more about a business. If these prospective customers like what they see, the impacts can be huge - brands with positive online reputations experience increases in customer [...]

A Beginner’s Guide to Brand Reputation Management2021-04-09T22:34:53-05:00

SEO Dictionary: Need-to-Know Definitions for Online Reputation Management

SEO is complicated. An umbrella term, SEO - an acronym for search engine optimization - refers to a wide variety of strategies and tactics that can improve your ranking in search engine results. The benefit of a good ranking is clear - the higher you rank, the more clicks you get, with the top [...]

SEO Dictionary: Need-to-Know Definitions for Online Reputation Management2021-04-02T13:26:25-05:00

Know Your Google Results: What You See on Page One

Do you know what your search results look like? If you haven’t before, take a minute to take a look at your Google page 1. As your digital first impression, your Google results show what your audience is seeing when they search for you - good, bad, or nonexistent - so it’s important to [...]

Know Your Google Results: What You See on Page One2021-03-26T14:12:12-05:00

12 SEO Tips to Improve Your Search Results

Understanding SEO is a necessity if your business has any kind of online presence - which it should! 97% of searchers go online when trying to find out more about a local business. When the SEO of your website is strong, your website is more likely to rank higher in results. The value of [...]

12 SEO Tips to Improve Your Search Results2021-03-19T12:06:46-05:00

Online Reputation Repair Checklist: 9 Things to Consider

In 2021, your digital reputation is likely to precede you - and if you don’t like what you see, this can present substantial obstacles for you or your business to overcome. The results that rank on page 1 of Google often make up your first impression to potential employers, prospective hires, or customers determining [...]

Online Reputation Repair Checklist: 9 Things to Consider2021-03-15T12:42:26-05:00

77 Online Reputation Statistics for 2021

As the number of people online grows, the impact of the digital world does as well. Not only does our online presence have bearing on our “real world” presence but, more and more, our online reputation precedes us. With more people logging on by the second, having a handle on the digital world is [...]

77 Online Reputation Statistics for 20212021-03-15T12:49:36-05:00

9 Ways Online Reviews Affect Your Business’ Reputation

Your online presence isn’t only defined by what you put out there, but what others put out there about you. Reviews are one of the most influential factors on your online reputation - they make up 10% of criteria for how Google displays results, and can have a substantial impact on potential customers’ perspectives [...]

9 Ways Online Reviews Affect Your Business’ Reputation2021-03-15T13:10:15-05:00

Content Marketing Tips from Status Labs Director of Strategy, Anglyn Aviles Solodar

When upping your SEO game, content may not immediately come to mind. The multifaceted approach required to improve your business’ SEO will likely have you prioritizing social media, brand building, and developing your website. While these other factors are important, content is not to be overlooked. The reality is: content is king in SEO. [...]

Content Marketing Tips from Status Labs Director of Strategy, Anglyn Aviles Solodar2021-02-26T17:47:57-05:00

Social Media Checklist: How to Get the Most Out of Your Social Profiles

In its relatively short lifetime, social media has grown exponentially. To those not yet signed on, it may feel like everyone is on social media and, while that isn’t quite true, the number of social media users can be staggering. As of January 2020, 3.8 billion people were on social media - nearly 50% [...]

Social Media Checklist: How to Get the Most Out of Your Social Profiles2021-03-15T12:52:48-05:00

The Basics: Building Your Online Presence from Scratch

In 2021, following a year when much of our lives have had to go digital, it is vital to maintain an online presence. Whether for your own personal or professional brand, or for a business, the benefits of a strong online reputation are undeniable. As we spend more time online, consumers, potential employers or [...]

The Basics: Building Your Online Presence from Scratch2021-03-15T13:13:06-05:00